Areas Of Study:

1. Understanding Business Activity

   – Business Activity

   – Classification of Businesses

   – Enterprise, Business Growth and Size

   – Types of Business Organisation

   – Business Objectives and Stakeholder Objectives

     

   2. People in Business

   – Motivating Employees

    – Organisation and Management

    – Recruitment, Selection, and Training of Employees

    – Internal and External Communication

    

   3. Marketing

   – Marketing, Competition, and the Customer

   – Market Research

   – Marketing Mix

   – Marketing Strategy

    

   4. Operations Management

   – Production of Goods and Services

   – Costs, Scale of Production, and Break-even Analysis

   – Quality Control

   – Location Decisions

    

   5. Financial Information and Decisions

   – Business Finance: Needs and Sources

   – Cash-flow Forecasting and Working Capital

   – Income Statements and Statements of Financial Position

   – Analysis of Accounts

    

   6. External Influences on Business Activity

   – Government Economic Objectives and Policies

   – Environmental and Ethical Issues

   – Business and the International Economy